Building the marketing foundations growth depends on.

UK Outsourced Customer experience provider

Customer Experience

207%

increase in active users in month 1 post-launch

207%

increase in active users in month 1 post-launch

121%

increase in organic search traffic

121%

increase in organic search traffic

Month 1

first inbound leads from ICP, generated organically

Month 1

first inbound leads from ICP, generated organically

The problem

Kura came to Antorium looking for a growth partner to drive leads, traffic and new deals. The first month’s audit showed that growth activity couldn’t start yet. 96% of CRM contacts had no industry data, so outreach couldn’t be targeted. There was no reliable website analytics, so nothing could be measured

Our approach

1.

360 Audit

CRM data, website and all collateral including decks, proposals and case studies in circulation, so the gaps were clear before any activity was planned.

2.

Rebuilt the data.

We cleansed, tagged and segmented the CRM data so outreach could target by sector and buyer. We put website analytics, tracking and CRM-integrated forms in place so every enquiry could be attributed. Buyer profiles, positioning and master messaging gave the business one consistent, defensible story.

3.

Master messaging

Buyer profiles, positioning and messaging created.

4.

Rebrand and website rebuild

A new brand and design system, with every page of the site written and designed around the new messaging, and carried into sales and marketing collateral.

The results

The new website delivered from launch. Active users rose 207% in the first month compared with the month before, and organic search traffic grew 121% over the same period.

More importantly, that traffic was the right traffic. The site generated its first organic leads from ideal clients within a month of launch, with no paid spend behind them.

With measurement in place from day one, every enquiry is now captured and attributed, so the business can see exactly what’s driving demand.

We build the outreach, the partnerships, and the commercial strategy that opens new revenue for your business.

Antorium works with ambitious SMEs to identify new market opportunities, build partner and affiliate networks, and develop the pipeline needed to grow revenue in a structured, repeatable way.

Selling well, but only to the customers you already have?

The first conversation is straightforward. Tell us what’s not working, and we’ll tell you honestly whether we can fix it.